Have you ever given thought to what your offering your customers? I mean, more than the names of the products and services you provide? What is it they are actually buying? As the old saying goes, people don’t want a drill. They want a hole in the wall. So yes, you might sell drills, but…
Read MoreIt’s staggering statistic isn’t it? Almost every 2nd business that starts this year, won’t exist in just 3 years. If you dig deeper into the data set (which you can find here), you also find that 20% of business fail in the first year! Not even 12 months in, and the business (and the…
Read MoreAh growth. One of the most elastic words in business. Almost everyone wants it, but few get the amount they want or know how to go about it. If the (social) media is to be believed everyone wants to sell out for a billion. We’re all trying to change the world, and build the next…
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